Isuzu Has The Farm Factor

The votes are in and Wales' top farmer has been named. Aled Rees of Cardigan won TV channel S4C's 'Fferm Ffactor' reality show and along with it a brand new Isuzu Rodeo 2.5 Denver Max.

The exciting series to find Wales' best agricultural worker saw 10 farmers go head-to-head in tasks that tested their practical skills on the farm as well as their knowledge of the industry. Every week one of the competitors was sent home, and in the end Aled, 38, from Trefere Fawr, was the last man standing. The prize Isuzu, which was supplied by local dealership chain, the Davies Group, featured throughout the series in a number of the episodes.

He's not only delighted with winning the Fferm Ffactor title, but he's also a big fan of his new Isuzu: "We now prefer driving the Rodeo to our traditional family car," enthused Aled. "It's a fantastic vehicle that's a real asset around the farm. They gave us a demonstration of its off-roading ability during the filming of the series and we were all really impressed."

Isuzu Marketing Director, Kenyon Neads, commented: "Mr Rees is a worthy winner, and the Isuzu Rodeo will be the perfect companion on his farm. The Rodeo is not only rugged enough to deal with the rough-and-tumble nature of farming life, but it's also supremely practical thanks to its bullet-proof reliability and 3,000kg towing capacity. We're sure he will be very happy with his new vehicle."